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Event spotlight: power walk a marathon through NYC … in your bra

moonwalk-power-walkEach year, thousands of women and men take to the streets of London at midnight and Power Walk a marathon — in their bras.

The annual event, Walk the Walk’s MoonWalk, raises awareness and funds for breast cancer causes, and it’s making its way to New York City this summer — the place where it started 16 years ago.

“We are all so thrilled to be bringing The MoonWalk to New York City,”  said Nina Barough, Founder and Chief Executive of Walk the Walk. “In 1996, 13 of us proudly Power Walked the New York City Marathon in our bras, and it is just quite amazing to see how far it has come and how much we have achieved.”

Since its inception, Walk the Walk has raised more than $126 million dollars and engaged more than 300,000 participants. Barough, who moved the walk to London in 1997, was diagnosed with breast cancer only 2 months after the NYC walk and spent the next few years battling the illness while continuing to grow the Walk the Walk charity.

In the next few years, the MoonWalk became a major annual event and spread to Iceland and Scotland.

“What is so interesting is that whilst the template for each event is exactly the same, they each have their own atmosphere and uniqueness,” Barough said.

And there’s more to the events than breasts.

“This isn’t just a breast cancer walk,” Barough said. “It’s also about health and wellness, and getting in shape.”

Unlike most races were the party happens at the finish, the MoonWalk party happens at the start since everyone finishes at varying times in the middle of the night.

The New York City MoonWalk starts at 10 p.m. July 20 — with the kickoff party beginning at 8 p.m. on Randall’s Island. In addition to the marathon, there will also be a half marathon option to ensure that everyone can participate no matter their fitness levels or abilities.

Register for the New York City event here. All registrants get a bra from Maidenform to decorate before the event. Registration for the full marathon closes Monday, June 16.

Read more about the event.